Conjoint Measurement: Methods and Applications

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

much below expectations - No explanation of conjoint analysis basics, no logical sequance of chapters, in other words in drastic need of improvement

Avoid at all costs! - This -- unfortunately -- is a terrible book. It is badly in need of editing. It is obvious from the authors introductory chapter that their command of the English language is marginal at best. It would have helped to have a native English speaker review the manuscript before publication. Even worse, the level of the contributed papers varies so widely that this book cannot serve as either an introduction or as a survey for knowledgable readers. I was hoping that at least one paper would explain the basics of conjoint analysis. But most of the authors either avoided technicalities, or else assumed that readers were already familiar with the model and its variants. Not one of them bother to explain the terminology, to write down a model clearly and succinctly, and to explain how the analysis works. Overall, this was quite a disappointing book

Conjoint Measurement - Review - This is an excellent book on Conjoint Analysis. It was easy to read and understand.