The Development of Modern Advertising (Thoemmes Press - Foundations of Modern Management)

$679.85

Advertising in one form or another has been around for millennia, but by the late nineteenth century, thoughtful minds began considering various approaches to maximizing its efficiency. This set focuses on the pioneers and developments during the period 1870-1920 and shows how an increasing understanding of consumer needs informed advertising practices and led to the adoption of new methods and media.